Marketing
Marketing Manager
Base salary range, good-faith estimate. Final offer depends on experience, location, and skills. Equity and benefits offered in addition to base.
About Abacus
Abacus Wealth Tech is redefining how wealth is monitored and managed. We track billions in assets across private clients, family offices, and registered investment advisors — combining institutional-grade infrastructure with a true white-glove service layer.
Our work sits at the intersection of finance, technology, and trust. Our brand reflects the institutions we serve: refined, discreet, and deeply considered.
The Role
We are hiring a Marketing Manager to own brand, SEO, and demand generation across Abacus. You will be the architect behind how the world discovers, understands, and trusts us.
This is a builder role. You will own the entire marketing function — strategy through execution — and shape how Abacus shows up in the most sophisticated corners of the wealth management industry.
What You'll Do
- Own and evolve the Abacus brand across every digital and physical surface
- Build and execute an SEO and content strategy that establishes Abacus as a category authority
- Develop the website, social, and digital presence to reflect the caliber of our clients
- Design and run multi-channel demand generation campaigns to support the sales team
- Partner with Sales to develop sales enablement materials, case studies, and partnership co-marketing
- Manage external agencies, designers, and copywriters as needed
- Track and report on key marketing metrics — traffic, conversion, pipeline contribution, brand awareness
What We're Looking For
- 5+ years in marketing roles spanning brand, SEO, and growth/demand generation
- Strong portfolio of work — websites, content, campaigns, or rebrand projects you have led
- Deep technical fluency with SEO (on-page, off-page, technical SEO, content strategy)
- Comfort with analytics tools (GA4, Search Console, HubSpot or equivalent CRMs)
- Sharp taste — you can tell the difference between a brand that signals trust and one that doesn't
- Experience marketing to financial services, professional services, or high-trust B2B audiences is a strong plus
- Self-directed; you can run the function with executive guidance but without daily oversight
What Makes This Special
- True ownership of a function from day one
- A brand worth taking care of — minimalist, refined, and built for institutions that have existed for generations
- Exposure to executive strategy and direct partnership with the CEO
How to Apply
Email us at admin@abacuswt.com with the subject line Application: Marketing Manager. Send your resume, a portfolio link, and a short note about why this role interests you.
Abacus Wealth Tech is an equal opportunity employer. We celebrate diversity and are committed to building a team that reflects a wide range of backgrounds, perspectives, and experiences. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected characteristic.